Essential Tactics to Build Your Digital Marketing Strategy
In 2015, customers spent $107 billion on online courses, according to Global Industry
Analysts. The number of internet users increased from 738 million in 2000 to 3.2 billion
in 2015, according to the International Telecommunication Union.

In 2017, 2.46 billion people used social media every day, according to Statista. The
internet and social media have created an immense opportunity for organizations.
Never has there been a time during in which companies can market their business to
a global audience as they can today.

While the opportunity is great, companies aren’t capitalizing on all this potential.
According to research firm Clutch, 46 percent of U.S. small businesses still didn’t have
a website as recently as of 2016. Millions of potential leads are lost by not spending a
few thousand dollars to create an foundation online.

There are marketing departments that could make a few adjustments to their strategy
and start significantly increasing their revenue. With all of this opportunity available,
there is no reason a company can’t use the power of the internet to grow. Use these

Bring clarity to your branding and messaging.
If you have studied internet marketing for any amount of time, you’ve heard talk about
the need to carve a niche. You’re told that you have to be different to stand out. In the
desire to be different, organizations brand their businesses in a way that does just the

Potential customers won’t invest their time or money if they can’t understand what you
do and, most importantly, how it will help them.

While new age branding sounds good, it confuses them, and confused buyers don’t
spend money. Your branding and messaging have to be clear. Everyone who visits your
website and online presence needs to understand exactly what you do and how it
could help their lives in some way.

They want plain language that speaks to them. They need to see your story, see that
you understand their pain points, and that you have practical solutions through your
paid options.

Build an audience beyond in multiple ways online.
Social media marketing has been the go-to strategy for companies for years now, and
for good reason. You have the opportunity to reach billions, but all the major social
media platforms are now publicly traded companies.

They answer to their shareholders when profit isn’t there. These platforms make a profit
is by limiting your organic reach and offering their ads platforms to reach the audience
you’ve built. They charge you to reach your own people.

Social media advertising is powerful, but you need a diverse marketing strategy to
grow. There are many ways to market your business without paying for reach:

    • Get interviewed on podcasts relevant to your business. Podcasts have millions of
      listeners who spend money.
    • Create content for large business and personal development publications. The
      large media publications you read every day get millions of targeted readers.
    • Contribute good content and the readers will want to know more about your
    • Do webinars and online training to build an email list.


First, create value.
Don’t ask for the sale if you haven’t added value first. The good thing is that we live in a
time in which there are many ways online to add value. You can publish free blog
posts, do podcasts, publish articles on large publications, host free Facebook Live
Q&A’s, host free webinars, make YouTube videos and add free value posts on social

When you release valuable content that helps your potential customer before they ever
spent a dime with you, not only will they buy, but they’ll become raving fans. Raving
fans tend to bring in new customers.
Use software to make sales 24/7.

The internet age has spawned a new wave of software and innovation. There
is powerful software that enables you to set up an automated sequence that leads to
sales 24/7. And there are so many more tools and software that grow your business.
There are all kinds of options that help you develop systems and make the overall look
of your business professionally. What’s nice is that a lot of this software is plug and
play. You don’t have to spend thousands of dollars hiring someone to set it up.
Use the software and different platforms that are available today to build systems and
automation into your business.

Having a strategic promotion’s plan.
A business lives or dies based on its marketing and promotions. You can’t promote
your organization only when you feel like it. You need to map out a real strategic plan.
You should know what you’re going to promote, when you’ll promote it, what tools
you’ll use and the steps you need to take each promotion cycle.
Use these strategies to build the online portion of your business. Use them to create a
marketing plan that builds your online presence.

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