No one is born knowing how to create effective digital marketing campaigns. That’s where we come in.
Marketing has been around for centuries, but digital marketing is a new concept that has only been around for the past decade or so. It’s no wonder many companies haven’t tuned into the profound benefits digital marketing offers quite yet. Unfortunately, those that haven’t come onboard are losing customers and sales to their savvier competitors.
Now is the time to learn how to use digital marketing to your advantage. We can help you gain the insight and skills necessary to bring your marketing campaigns to the next level.
Content is king. Learn to create content that reigns over the competition.
Content wears many coats today, from blogs to videos to podcasts. No matter what method of content you choose (and you should offer more than one), the information needs to provide value in a compelling, entertaining and authoritative way. Sounds challenging? Not when we provide the foundation for quality content that helps businesses inform and engage prospective and current customers.
Fast Fact: Posting more frequent blogs to a website (16 or more monthly) increases traffic 3.5 times over websites that post four or less blogs per month. (HubSpot, 2015)
Social Media Channels
Customers are looking for you on social media. Make sure they find you.
Social media has become one of the most prominent methods of communication today. From friends and family staying in touch on Facebook to people sharing comments on Twitter, those channels have yielded power not seen through other channels in the past. We will show you how to use the most popular social media tools, including Facebook and Instagram, to the advantage of your business and your bottom line.
Fast Facts: 72% of adults on the Internet use Facebook. (Pew Research Center, 2015) In addition, there are 500 million who use Instagram monthly. (Statista, 2016)
Mass mail has evolved into email marketing. Get the facts.
Companies used to alert customers of offerings and specials through mass mailings. Today, those communications are handled electronically, saving businesses time and money. We can help you tailor email marketing campaigns to the unique needs of your business and the buying patterns of your customers. We have the fundamentals of successful email marketing to help companies stand out from the inbox noise most users must wade through daily.
Fast Fact: Approximately 196 billion emails are sent daily and around 109 billion of those are business emails.
Online Customer Experience
Sales is at the core of business growth and if the online customer experience is not up to par, it could be leaving millions of dollars on the table.
Customers are no longer walking into brick and mortar stores to make their purchases in many cases. Instead, they are shopping from the comfort of home at a time convenient to them. Online shopping is big business and we can help you ensure the online customer experience for your brand is building your business rather than damaging your potential revenue base.
Fast Fact: By 2021, around 2.14 billion people are expected to buy goods and services online. (Statista)
Start Building Client
“5 Content Engagement Post Templates”
Good content is the first part of capturing attention and building a thriving online fan base. Engagement is the second. Get our free guides that give you five proven content engagement post types that have your online audience wanting to sign up for your email list and starting the buying process.
Are you ready to take your business marketing to the next level? Contact Results Advisory today to set your path for higher customer engagement and retention. Your bottom line will thank you.
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